Copywriter. Creative Director.
I’m an internationally known copywriter with a unique and unusual background that began in skateboarding 20 years ago and has since rolled through ad agencies, film studios, magazines, TV, fashion, even the auto industry. Whether in the role of apprentice or Grand Poobah, I’ve been fortunate to work for and with some of the greatest artists and biggest brands on the planet.
72 And Sunny, Wieden + Kennedy, Twitter, Samsung, Volvo, Scion, Kia Motors, Dodge, Nike, Adidas, Vans, DC Shoes, Supra, DVS Shoes, Marshall Amps, EA Sports, Red Bull, Carl’s Jr., Marvel, Tumyeto, Antihero, Corona, HUF, Pac Sun, and more.
Big Brother, Rolling Stone, Vice, ESPN, VIBE, Monster Children, The Ride Channel, The Skateboard Mag, Bizarre, Hustler, Huck, Blunt, Snowboard, SBC Magazine, Kingpin, Jenkem, Skateboarder, DIRT, Penthouse, Dining Out, Swallow, Kind Land, and The LA Times, among others.
Dumb: The Story Of Big Brother Magazine
The 2017 Hulu documentary about the story of Big Brother Magazine. "Unprofessional, amateur, and beyond dumb — this is the story of how Big Brother magazine came to be."
Samsung Galaxy S6 X Avengers: Assemble, Part 1
For the release of Age of Ultron Samsung and Marvel’s partnership provided 72andSunny a unique opportunity to bring their fans into the Marvel universe through immersive storytelling and Samsung’s technology. Executive creative director Bryan Rowles explained, “We ended up with the idea that, whether you’re an athlete or a normal person, wouldn’t it be cool to be a superhero—wouldn’t it be cool to be an Avenger?”
Volvo: The Mystery At Dalarö
Conceived and wrote scripts with director, Spike Jonze, for the two documentaries in this peculiar European Volvo campaign.
Nike 6.0, Featuring The RZA
Nike wanted to introduce the personalities of their relatively unknown team of action sports athletes via their music. We enlisted The RZA to create custom mixes based on each athlete’s preferred tastes. BMXer Garret Reynolds was into metal. (Agency: 72 And Sunny.)
Supra x G-Shock "It's About Time"
Conceived, wrote, and directed Supra Footwear collaborations with Lil Wayne, Harmony Korine, Steve Aoki, Deion Sanders, Retna, Dodge, Mountain Dew, Corona, and this one with G-Shock that featured a limited edition Vaider high top and matching watch. The video stars Supra team riders Keenan Milton, Boo Johnson, and Stevie Williams.
DC Shoes: The Trase
Taglines and copy for The Trase campaign.
I was Editor-In-Chief of Scion Magazine, and a contributor, consultant, and copy editor for Kia Open Road. Both titles are half automotive catalog, half curated editorial content (interviews, art, music, etc.). See selected pages and an interview with architect and environmentalist, William McDonough from the Scion “Green Issue."
I was the creative director for STACK, a rock ‘n’ roll lifestyle app for the Marshall phone. Our team developed an extensive branding package as well as a collection of pilot content that included social media assets, interviews, music news, irreverent nonsense, and more. To view the content, click here.
To view a collection of content, click here.
As part of Supra's “Studio To The Streets” series, this video supported the release of Jim Greco’s signature low top, The Hammer.
Dust Bowl Disciples
To bring awareness to the worst drought in California’s history, the LACWC requested a fun way to deliver the bummer news. How about skateboarders in empty pools? Some of the biggest names in skateboard history participated in this crash course in creative conservation. (Agency: McGann | Zhang.)
KR3W’s Fall 2013 collection, “Hell & Back,” featured a new, more durable denim outfitted with Rehab Technology: “Recognize a higher power in denim: KR3W Rehab Denim.”
Adidas Presents: Nora
Short documentary celebrating the first female pro rider to join the global Adidas skateboarding team, Nora Vasconcellos. Directed by Giovanni Reda. Written by Dave Carnie.
Black Flag X Farmer John Breakfast Sausage Limited Edition Collab
"We're gonna have a sausage party tonight! Alright!"